Project
From Pixels to Purpose: Designing the Sweet Side of the Web
CLIENT
SweetRush
year
2024-2025
team
Dudu + Jam
industry
Training
skills
Web
Illustration
Strategy
Brand
SweetRush, a leader in learning and talent development, approached us to reimagine their website, a key expression of their values, culture, and capabilities. The existing site no longer reflected the caliber of their work or the warmth of their brand. They needed a partner who could preserve their human touch while translating their evolved identity into a modern, joyful, and high-performing digital experience. The ask: a complete visual and structural redesign, built with flexibility, clarity, and conversion in mind.
A platform deeply connected to the SweetRush soul, guided by their values and powered by a fresh design system.
We set out to design a website that feels like SweetRush: vibrant, human, and deeply intentional. We crafted a scalable visual language, refined their information architecture, and co-developed a high-fidelity Webflow experience in collaboration with their team. From colorful layouts and playful interactions to reusable components and seamless responsiveness, every detail was designed to celebrate what makes SweetRush unique: their people, their purpose, and the joy they bring to the world of work.
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